Smart Lower-Third Ad Placement

Place ads without obstructing the main action.

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Smart Strategy

AI-Aware Lower-Third Ad Placement

Smart Lower-Third uses AI to analyze the video and understand where the main content is before deciding whether an ad can appear. If there is no suitable lower-third opportunity, the ad is not shown.

A podcast studio with a lower-third banner ad in the bottom-left corner

Video Content Analysis

Analyze the video to understand where the relevant action is happening before displaying an ad.

A baseball field at night with a lower-third banner ad below the action

Main Content Protection

Avoid covering the elements that matter most to the viewer, such as players, referees, the ball, racing cars, the track, or other central content.

A football match with a lower-third banner ad in the bottom-left corner of the picture

Lower-Third Inventory Creation

Create lower-third ad inventory only when there is suitable space to display it without interfering with the viewing experience.

Smart Delivery

Monetize Without Covering the Action

Smart Lower-Third is designed for publishers that want the flexibility of lower-third placements without the risk of hiding the content viewers care about most.

A lower-third banner ad displayed during a foggy outdoor training session

AI-Guided Ad Placement

  • Detects the main content before displaying the ad
  • Avoids covering players, referees, the ball, racing cars, the track, and other relevant action
  • Shows ads only when a suitable lower-third opportunity exists
  • Applies to live and on-demand video environments
  • Supports configurable display duration and cooldown periods
  • Can avoid overlap with pre-roll, mid-roll, and post-roll experiences
A lower-third banner ad displayed during a live press conference

Responsive to User Behavior

  • Ad logic adapts to seeking, pausing, and fullscreen
  • Maintains consistency across playback states
  • Ensures ads appear only when meaningful and when placement is suitable
  • Ad format and positioning can adapt to device, screen size, and orientation
  • Supports clickable, interactive, and shoppable creatives when available

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