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Core Squeeze-Back Ad Placement

Create ad space around video without overlaying content.

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Core Strategy

Monetization Without Video Processing

Temporarily reduce the video player to create space for high-performing display formats around the content. The ad appears beside the video rather than over it, and the player returns to its original size once the ad opportunity ends.

A podcast video squeezed to one side, with a tall ad in the freed-up space beside it

Temporary Ad Space Creation

Momentarily resize the player to introduce new ad inventory without modifying the video itself.

A baseball broadcast squeezed to one side, with a tall ad in the freed-up space beside it

Works Across All Content

Compatible with live streams, on-demand content, and environments where direct overlays on top of the video may not be suitable.

A football broadcast squeezed to one side, with a tall ad in the freed-up space beside it

Cost-Efficient Monetization

Reduce infrastructure requirements while maintaining consistent ad delivery and performance.

Adaptive Monetization

Expand Revenue Without Interruptions

Create monetization opportunities beside the video while keeping the ad separate from the content itself.

The video player resized to make room for a separate ad unit during a foggy outdoor training session

Seamless Player Resizing

  • Smooth transitions between standard and resized player layouts
  • Ads appear only when inventory is available
  • No disruption to playback flow
  • Creates ad space around the video instead of overlaying the content
  • Player returns to its original size after the ad opportunity ends
  • Useful for publishers with rights or sponsorship restrictions around content overlays
The video player resized to make room for a separate ad unit during a live press conference broadcast

Built for Flexibility and Scale

  • Works as primary or fallback monetization strategy
  • Compatible with all major display formats
  • Responsive across devices and screen sizes
  • Can coexist with existing pre-roll, mid-roll, and post-roll advertising

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