Client-Side Delivery

BRNDTS technology works as a client-side ad insertion, enabling a whole universe of opportunities and interactions for both programmatic and sponsorship demand.

Real Madrid Play Sessions interview with a programmatic banner ad in the lower third

Programmatic Demand

BRNDTS monetization can be fully programmatic and delivered on the viewer side. This means each viewer can receive a different ad based on geography, device, consent signals, available demand, and viewing context. It also means relevant ads for every viewer.

A news broadcast squeezed to one side, with a tall sponsor ad in the freed-up space beside it

Sponsorship Demand

BRNDTS monetization can consist of any amount of sponsorship and direct sales. Being client-side means the creatives are not baked into the video, but remain interactive instead. This means sponsors don't just get exposure but also measurable actions on their campaigns.

Wide shot of a Clásico match with programmatic ads on the stadium's giant screens

Real-Time Bidding with Prebid.js

BRNDTS uses Prebid.js to run live bidding between demand partners for the inventory created by its ad strategies. This allows each available impression to be offered to multiple demand sources in real time, helping maximize the revenue generated by that inventory.

A youth football match with a lower-third banner ad below the action

High-Quality Global Demand

BRNDTS works with high-quality demand partners to help ensure that ads fit the quality of the content experience. Our demand partner network is designed to support monetization across ad geographies.

A basketball broadcast with a display banner ad in the lower-right corner

Display Banner Demand, Not Video Ads

BRNDTS uses display banner demand rather than rich media or video ads. This simplifies delivery, increases the available demand pool, and supports higher fill rate potential across different markets.

An American football broadcast squeezed to one side, with a tall display ad beside it

Expanding Your Existing Monetization

BRNDTS can coexist with the client's current monetization stack, including pre-roll, mid-roll, post-roll, direct sponsorships, and existing SSP relationships. Rates can be configured to prevent ads from opening on top of existing ad boxes, and cooldown periods can be applied after other ad experiences.

Real Madrid Play Sessions interview with a lower-third banner ad

Measurement, Privacy, and Transparency

BRNDTS sends OMID signals and VAST events to support transparency around viewability and user interaction. We also work with consent management platforms to respect user privacy and choices and use IDs according to industry standards for privacy where needed.

BRNDTS measures viewability and supports higher CPM opportunities as a result. We follow Google advertising standards and internal processes aligned with IAB TCF v2.0 and ISO 9001 principles.

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