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for Every Video

Expand your video monetization
without interrupting your audience.

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Trusted by Partners

Integrated with Leading Platforms

Powering publishers with premium demand sources.

Google Ad Manager programmatic partner
Magnite programmatic partner
Smile Wanted programmatic partner
Smartyads programmatic partner
Improve Digital programmatic partner
Valuad programmatic partner
ID5 programmatic partner
Tradedoubler programmatic partner
TargetCircle programmatic partner
Impact programmatic partner
Sovrn programmatic partner
Innovative Monetization

How It Works

BRNDTS runs on top of the publisher's video player through a lightweight SDK. Our proprietary AI technology analyzes the video context, selects the right ad strategy, requests ads through programmatic demand, applies rules that protect the viewer experience, and measures performance and viewability signals.

SDK Integration

BRNDTS integrates with the publisher's video player through a single line of code called from the header of the publisher's website.

Video Content Analysis

Our proprietary AI technology analyzes the video context to understand where and how ad opportunities can appear.

Strategy Selection

The right strategy is selected according to the content, available space, viewer experience rules, and monetization objective.

Programmatic Demand Request

Ads are requested through programmatic demand, using BRNDTS demand, the publisher's demand, or both.

Viewer Experience Protection

Rules protect the main content, avoid overlapping with other ad formats, and control how often and for how long ads appear.

Performance Measurement

Performance, interaction and viewability signals are measured through industry-standard events and integrations.

A cricket stadium with the ad rendered in-scene on the venue's giant screens
Realistic Strategy

In-Scene

Our Realistic In-Scene ad format uses our proprietary AI technology to understand the video environment and identify suitable areas where standard programmatic ads can appear as natural parts of the scene. Virtually every second of video can be monetized this way, ensuring high viewability without affecting the audience.
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A live match broadcast with a lower-third banner ad floating across the bottom of the frame
Smart Strategy

Lower-Third

Our Smart Lower-Third strategy uses our proprietary AI technology to identify the main content in the video. This enables ads to appear only when there is a suitable lower-third opportunity that will not overlap with the main content. In sports, this helps avoid covering players, referees, the ball, or other relevant action.
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A snooker broadcast squeezed to one side, with a rectangular ad displayed in the freed-up space beside it
Core Strategy

Squeeze Back

Our Core Squeeze Back strategy temporarily reduces the video area to create advertising space beside the content. Ads appear in the newly available space instead of over the video, and the player returns to its original size once the ad opportunity ends.
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A livestream platform showing multiple concurrent stages, each with its own ad inventory
Monetization

Programmatic Demand

BRNDTS connects the inventory created by its ad strategies to programmatic demand through client-side bidding and delivery. Each available impression is offered to demand partners in real time, helping select the strongest available bid for that inventory. We work alongside your existing monetization setup, including pre-, mid- and post-rolls, direct sponsorships, and existing SSPs.
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Viewers First

Monetization Built for Retention

Ad formats designed to monetize without disrupting viewers.

In-Scene means No Interruptions

Our AI detects key action and visual elements to place overlays in a safe space, protecting the scene, captions, and scorebugs.

Clickable and Shoppable Ads

Interactive ad experiences designed to improve engagement, conversions, product discovery, and monetization.

Programmatic Ads Served in Real Time

Integrate demand partners dynamically and serve monetization inventory opportunities instantly.

Cross Device Formats That Use Watch Time

Formats remain responsive across supported web-based video environments, adapting to device, screen size, and viewing orientation.

Streaming quality

Proven for Premium Video Environments

BRNDTS is built for major sports rights holders, publishers, broadcasters, OTT environments, and video platforms that need additional monetization while protecting the quality of the viewing experience.

  • Used by Premium Content Owners

    Designed for premium sports, broadcast, and OTT environments where content quality, viewer attention, and rights considerations matter.

  • Built to Complement Existing Monetization

    BRNDTS can coexist with existing pre-roll, mid-roll, post-roll, static display, sponsorship, and SSP setups.

  • Compatible With Existing Ad Infrastructure

    BRNDTS is designed to plug into the publisher's existing demand stack where needed, or connect inventory to BRNDTS demand through Prebid.js.

Wide shot of a football match in a packed stadium, with ads on the giant screens above the pitch
FAQs

Clear answers before you integrate

Answers on integration, programmatic and retention.

Yes. BRNDTS can work with both live streaming and on-demand video, allowing publishers to create additional monetization opportunities across different types of content.

BRNDTS integrates through an SDK that works with the publisher's video player. The integration is done through a single line of code called from the header of the publisher's website.

No. BRNDTS is client-side technology. Ads are displayed as HTML overlays or as elements around the video player, depending on the strategy, without altering the original stream.

Both options are possible. BRNDTS can connect inventory to its own demand partners, plug into the publisher's existing demand, or coexist with existing pre-roll, mid-roll, and post-roll monetization.

Results depend on geography, audience, content type, demand availability, and inventory volume. In general, BRNDTS placements can reach two to three times the average CPMs of similar display banners shown next to text-based content, because the placements appear in a high-attention video environment.

Yes. Cooldown periods, frequency, and display duration are fully configurable. These settings affect the level of monetization achieved, but publishers can choose how often and for how long ads appear on screen.

BRNDTS is designed to avoid overlap on two levels. First, each strategy protects the main content: Realistic In-Scene uses suitable background or venue areas, Smart Lower-Third only appears when it does not cover the main action, and Core Squeeze Back creates space beside the video instead of placing ads over it. Second, BRNDTS can avoid overlapping with other ad experiences, including pre-rolls, mid-rolls, post-rolls, and baked-in banners already present in the video.

BRNDTS is already compatible with a wide range of video players, including but not limited to Brightcove, Dailymotion, YouTube, Video.js, JW Player, and many others.

For live content, BRNDTS introduces around two seconds of latency to enable AI analysis of the video before ads are displayed.

For rights-sensitive content, Core Squeeze Back can create monetization opportunities without placing ads on top of the content. It temporarily reduces the video size and uses the available space around the player, including in fullscreen experiences, helping monetize the content while respecting rights restrictions.

Yes. If a publisher already works with SSPs for static banners, video ads, or other monetization, BRNDTS is designed to be compatible with that setup. We can connect our inventory creation technology to the publisher's demand, connect BRNDTS Prebid.js to BRNDTS demand, or connect BRNDTS inventory to the publisher's existing Prebid.js setup when available.

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